Bruce D. Barone

P.O. Box 954

West Springfield, MA 01090-0954

Telephone: 413-734-3657

Email: bruce@brucebarone.com

Summary of Qualifications

Broad-based sales and marketing/business development background. Demonstrated expertise in database marketing, direct marketing, direct sales, market research and analysis, new account development, consultative selling, relationship building and customer retention. Excellent interpersonal, presentation, written and verbal communication skills, plus client/customer orientation. Experience in photography, web design and development and leading edge skill set in art and technology trends.

Experience

Robert Half International The Creative Group                   2007- 2007

Account Executive

Identifies top accounts, targets specific skill sets, key market segments, assesses clients’ staffing needs. Fosters relationships with industry contacts to gain industry knowledge, get referrals and sales leads.

Studio 19                                                                                     2002-current                                       

Director/Owner                       

Created wedding and portrait photography business and art gallery devoted to showcasing young photographers from around the world. Organized four fine art photography exhibitions, supported with gallery website, national advertising and printed material. Photographed numerous weddings, portraits and special events, including The Mrs. Massachusetts Pageant and The National Miss Junior Teen America Pageant

Quebecor World Infiniti Graphics                                              1995-2002                       

Sales Representative

Developed new business territory for Infiniti Graphics, a direct mail printing company, through market analysis, direct marketing, networking and referrals. Secured $10+ million dollars in new business from major accounts: Book-of-the-Month Club, Columbia House, Conde Nast, Dun & Bradstreet, Forbes, Random House, Reader’s Digest Publications and The Christian Science Monitor.

Visioneering Corporation                                                              1989-1995          

Owner/Partner, Vice President and Marketing Director

Organized sales and marketing start-up. Researched and evaluated client’s goals and challenges from which specific multi-disciplined recommendations were implemented. Visioneering’s integrated marketing approach included a wide range of services, from strategic business planning to creative communications.

Westvaco Corporation                                                                 1987-1989

Marketing Specialist

Organized and executed marketing communications programs (creative conceptualization, project management, budgeting, strategic planning) of $200 million, multi-location corporation with marketing communication budgets in excess of $1 million.

Hearst Magazines

Promotion Director/Science Digest Magazine                            1982-1987

Organized start-up operation. Developed and executed marketing plans, public relations, sales presentations, direct mail, advertising and sales promotion.

Communications Coordinator/International Circulation             1979-1982

Implemented regional and selective metropolitan marketing, merchandising and promotion programs in support of ICD’s large client base. Programs included photography and scriptwriting.

Education

Manhattanville College                  Bachelor of Arts, English and Art History

Western New England College

Developing Leaders for Community Service

University of Massachusetts/Amherst

MBA course work, evening program

Memberships

Easthampton Chamber of Commerce (Member)

BNI (Member)